What is Organic Reach?
Organic reach on social networks refers to the total number of unique users who have viewed a specific post without it having been promoted. Unlike “paid reach”, this type of reach is based solely on natural impressions of posts and does not involve any expense. Generally, this reach comes from people who have registered on a platform, although there is also a small portion of organic reach that comes from random or pre-promoted users.
How does the Facebook algorithm work?
Edgerank (name for the Facebook algorithm) limits the visibility of business pages, favoring personal accounts. Regularity in posts and content relevance are crucial aspects to increase organic impressions. For social media specialists, organic reach is fundamental to their strategy, as is interaction and ROI on paid ads. All of these metrics are evaluated using web analytics tools. It is essential to seek to maximize these results, especially if you want to capture a good number of users through Facebook.
How does organic reach work on social networks?
There are several ways to increase organic reach, which depends, for example, on each social platform. In the case of Facebook, competition with TikTok has led to increased organic reach for reels. In addition to creating quality content, taking advantage of current trends also contributes to expanding organic reach. It’s important to remember that within your specific niche there may be trends that don’t match those of other creators. On the other hand, on Instagram, using hashtags and maintaining a frequency of posts with the help of a Social Media Assistant can significantly improve organic reach.
If you want to have all the complete information about your social networks, you can perform a Semrush Social Media Audit that helps you to know which social networks contribute the most to your business objectives and what type of content your followers like the most.
What can I do to increase my organic reach on Facebook?
Here are some tips to improve your organic reach on Facebook.
1. Consider the time of your publications. It is essential to check in the Meta Business Suite dashboard the recommended times to publish. However, several social network audits have shown that publications made in the afternoon tend to get the best results.
2. The ideal day to post. Undoubtedly, Sunday stands out as the most effective day to share content. Reflecting on this, we may notice that we ourselves spend more time on social networks during our day off, which also applies to our potential followers and customers, regardless of the sector.
3. Short posts. Be very careful with external links, as it has been proven that users avoid reading long content. Therefore, it is advisable not to exceed 2000 words, as they can be boring and cause them to abandon the reading.
4. Characters in the description. If you include too many texts and characters in the description of a publication, it is likely that nobody will read it. The ideal is to keep it between 0 and 50 characters, and that it is persuasive or attractive.
5. Videos as star content. They are very visual and captivating. Be sure to share them directly on Facebook, as the platform prefers users to stay on their site rather than go to other platforms.
