A good ecommerce web design should include:

• Usability: simple and intuitive navigation.
• Responsive design: adaptation to mobile devices.
• Fast loading speed.
• Security: use of SSL certificates to protect customer information.
• High quality images and detailed product descriptions.
• Visual consistency in colours and typography.

These elements are essential to capture and maintain the user's attention, and to generate trust in the customer.

To improve the user experience on your ecommerce site, consider the following practices:

• Optimise your site's loading speed.
• Simplify navigation with clear menus and well-defined categories.
• Make sure the checkout process is simple and fast.
  Use responsive design to ensure a good experience on mobile devices.
• Provide detailed and accurate product information.
• Include customer reviews and ratings to build trust.

These strategies help create a more satisfying shopping experience and can increase conversion rates.

A responsive design is one that allows a website to automatically adapt to different screen sizes and devices, such as smartphones, tablets and desktop computers. It is essential for an online shop because it ensures that all users, regardless of the device they are using, have an optimal browsing experience. Given the increasing use of mobile devices for online shopping, a responsive design is crucial to avoid losing potential customers.

High-quality, well-presented images are essential in an online shop because:

• They allow customers to see product details, which aids in decision-making.
• They build trust by showing professionalism and attention to detail.
• They can highlight unique product features that are not apparent in textual descriptions.

Including multiple images from different angles and, if possible, videos of the product in use, can significantly increase conversion rates.

Usability refers to the ease with which users can navigate and perform actions on a website. In the context of an online shop, good usability implies:

• Intuitive navigation with clear menus.
  Efficient product search process.
• Simple and uncomplicated checkout process.
• Clean design without unnecessary distractions.

Improving usability can reduce cart abandonment rates and increase conversions.

Loading speed is crucial because:

• Users tend to abandon sites that take too long to load, which increases bounce rate.
• Fast loading improves the user experience, encouraging greater interaction and likelihood of purchase.
• Search engines, such as Google, consider loading speed as a ranking factor, which can affect your shop's visibility.

Optimising images, using quality hosting and minimising unnecessary scripts are some practices to improve loading speed.

To build customer trust through the design of your ecommerce:

• Use SSL certificates to ensure secure transactions.
  Clearly display contact information and company details.
• Include testimonials and reviews from satisfied customers.
• Offer clear return policies and guarantees.
• Make sure the design is professional and error-free.