Social Media Audit

If you want to know which of your social media profiles impact business results (and which do not), conducting a social media audit will provide you with that information.

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A social media audit examines, quantifies and studies your current profiles and the effectiveness of the content you share.

Why is it important for you to purchase the Social Media Audit Service?

Performing regular social media audits ensures that you will always know the following:

In which social networks you have profiles to keep them up to date.

Make a list of all your current accounts, to identify what is effective and what needs adjustment.

What platforms does your target audience use the most?

Get details about your audience, including when your target audience is online, where they are and a little more.

What kinds of content resonate most with your audience?

Evaluate how your audience relates to your publications and whether they are interested in your content.

Which accounts drive your company's business success?

The objectives of the social networks must be in line with the general objectives of the company.

What does a customized Social Media Audit include?

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Full list of your social network accounts

One of the objectives of a social media audit is to take an inventory of all the accounts you currently have in order to determine what is working and what can be improved.

Report fake accounts

Now that you have a list of all your accounts, it's time to find out which ones are official, which ones are duplicates and which ones are imposters (if any).

Check which accounts are verified

Social media verification means that the platform confirms the identity of your brand. This helps prevent fraudulent or imposter accounts, protecting the authenticity of official brand accounts.

Review your social media goals

Your social media objectives should be aligned with the broader objectives and marketing strategy of your business.

Check that your brand and your message are coherent

A consistent brand creates a unique and memorable brand identity that is representative of your business, your culture and your mission.

Maintain consistency in your brand's hashtags

Branded hashtags help organize social media content and are an opportunity to create a brand identity and search for user-generated content (UGC).

Analyzing channel performance

Looking at your social media analytics will help you identify successful strategies and areas for improvement. Understanding your performance against your social media KPIs will help you do the following.

Identifying the best performing social media content

Your best performing post is the one that contributes the most to your social media goals. For example, if your goal is to drive more traffic to your website, then your best performing post is the one that received the most clicks.

Analyze the strategies used by your competitors

Use Semrush Social Tracker to analyze the strategies and tactics your competitors are using, and the channels they are using them on. This will help you identify new opportunities for your own business.

How much does Social Networking cost for a company?

Startup

U$ 200 month
  • Complete list of your social network accounts
  • Verify that there are no impostor accounts and if we find them we report them
  • Check which accounts are verified
  • Check your social media objectives: SMART
  • We check that your brand and message are consistent
  • Verify consistency in your brand's hashtags
  • Analyze channel performance
  • Audience demographics: Age, location and online hours.
  • Best Time: Best times to post in relation to your followers' online time.
  • Page Likes: How many likes and followers. How many organic and how many paid.
  • Engagement: Participation rate and channel growth.
  • Best-Performing Content: Sentiment of the followers with the published content and which content is positive or negative.
  • Profile Interactions: Interaction with the profile.
  • Identify the best-performing social media content.
Book now

Small and Medium-sized business

U$ 400 month
  • Complete list of your social network accounts
  • Verify that there are no impostor accounts and if we find them we report them
  • Check which accounts are verified
  • Check your social media objectives: SMART
  • We check that your brand and message are consistent
  • Verify consistency in your brand's hashtags
  • Analyze channel performance
  • Audience demographics: Age, location and online hours.
  • Best Time: Best times to post in relation to your followers' online time.
  • Page Likes: How many likes and followers. How many organic and how many paid.
  • Engagement: Participation rate and channel growth.
  • Best-Performing Content: Sentiment of the followers with the published content and which content is positive or negative.
  • Profile Interactions: Interaction with the profile.
  • Identify the best-performing social media content.
Book now

Enterprise

U$ 800 month
  • Complete list of your social network accounts
  • Verify that there are no impostor accounts and if we find them we report them
  • Check which accounts are verified
  • Check your social media objectives: SMART
  • We check that your brand and message are consistent
  • Verify consistency in your brand's hashtags
  • Analyze channel performance
  • Audience demographics: Age, location and online hours.
  • Best Time: Best times to post in relation to your followers' online time.
  • Page Likes: How many likes and followers. How many organic and how many paid.
  • Engagement: Participation rate and channel growth.
  • Best-Performing Content: Sentiment of the followers with the published content and which content is positive or negative.
  • Profile Interactions: Interaction with the profile.
  • Identify the best-performing social media content.
Book now

Check out these frequently asked questions about Social Media Auditing

A social media audit analyzes your company's social media activities and aims to uncover strengths, weaknesses and opportunities for growth and improvement.

Yes. A social media audit helps you understand the channels and posts that resonate with your target audience and generate results.

El proceso basado en datos también le ayuda a identificar áreas específicas de mejora y descubrir nuevas oportunidades para el crecimiento de las redes sociales. 

Social media audits should be performed on a quarterly basis. This allows you to regularly and effectively measure and track performance and adjust your strategy accordingly.

Si planea cambiar su estrategia de redes sociales, realice una auditoría antes de implementar cualquier cambio.

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If you are interested in our Social Media Audit service, contact me without hesitation.

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LP Digital Marketing LLC

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